Before there was the Budweiser Disaster, there was Gillette. Back in 2019 they released one of the worst ads in history… a company whose primary market was men used an ad to tell men that they were evil for being men. This, unshockingly, did not result in an increase in sales. It did do some damage to the brand and to their stock price, but nothing like what happened to Bud; perhaps this indicates a shift in the culture, with sane people beginning to realize their power to boycott.
I thought the ad was simply bad planning married to bad marketing. But then, I don’t spend my time trying to analyze propaganda techniques (perhaps if I did, I’d have better sales). However, this feller seems to have a channel devoted to such things, so, perhaps somewhat delayed, he went through the ad almost frame by frame. He came up with some interesting discoveries and conclusions, both about what was done and what was done wrong.