Conservative activist launches ‘Ultra Right’ beer as rival to Bud Light after Dylan Mulvaney controversy
I’m amused by this, but also very, very dubious of long-term success. I don’t know from developing a beer brand from scratch, but I suspect it’s not something you can slap together at a moments notice. I suspect developing a *good* beer is a process that takes a lot of time, trouble, money and expertise… not to mention infrastructure.
I get the idea of developing a “non-woke” counter to large corporations that hate you. But I’ve also seen a lot of “right wing/Christian” movies. Or to be more accurate, I’ve seen a few minutes of a number of these entertainment products… and those few minutes were generally painful. When your *primary* goal is Messaging rather than Good Product, you tend to end up with crap. Hollywood is coasting on decades of building up the infrastructure and talent for Good Product; the Message came to dominate after the process for good entertainment-making was already in place. A “right wing beer” sounds like the sort of thing that will be released long before it’s actually a *good* beer, will disappoint the intended fanbase, and fade into oblivion, leaving the supposed market to be dominated by the corporations that were meant to be challenged in the first place.
4 responses to ““Ultra Right Beer””
There are a lot of micro-breweries they could work with. Or drink Pabst….
> There are a lot of micro-breweries they could work with.
While doubtless true, an existing brewery would have to think long and hard about going into business with an avowedly political partner… especially a right-wing partner. This will necessarily irritate *some* of their current customers… while incurring the wrath of people who never cared about them one way or the other. They could easily find themselves at the explodey end of the Molotov Cocktails if they do business with someone who offends the easily offended.
On the other hand: getting a good insurance policy could make for a good business: getting torched by leftists would be good press.
There was during President Carter’s administration, if you want to call it that, a beer named after, and endorsed by, Jimmy’s somewhat less inhibited brother Billy.
“Billy Beer.” A quick check of ebay shows a fair number of empty cans for sale… and a few unopened ones. A single can currently has one bid for $20; an unopened six pack, one bid for $70.