On one hand, the utility of this ad for selling Chevy’s seems limited. After all, it doesn’t tell you much about how they perform or what they cost, though there is the suggestion that they can last a long time. On the other hand, the nature of the ad is such that people will be talking about it (and they are), and any publicity is good publicity. On that latter score it’s a remarkably effective ad, very effectively mastering the “holiday tearjerker” trope. If this *doesn’t* work you up a little, I can only assume that “Jurassic Bark” left you unmoved and the Iron Giant’s final “Suuupermannn” was met with a shrug.
https://www.youtube.com/watch?v=xnZGEUA4oBk